Background:
An investor purchased a high-end apartment in Accra, expecting strong rental yields and steady occupancy rates. However, after acquiring the property, they faced unexpected challenges including low rental demand and high service charges imposed by the developer, making it difficult to achieve the expected return on investment.
Challenges Faced:
- Lower-than-expected rental occupancy due to market saturation
- High service charges affecting profitability
- Poor property management reducing tenant satisfaction
- Lack of market insight before purchase, leading to unrealistic expectations
How The JEN Group Could Have Helped:
- Market Feasibility Analysis: Conducting in-depth rental market research to determine the best locations and price points for strong demand.
- Strategic Property Positioning: Advising on competitive rental pricing, marketing strategies, and tenant attraction methods.
- Developer Negotiations: Evaluating service charges and negotiating fairer terms to ensure costs do not erode profitability.
- Property Management Optimization: Implementing efficient property and tenant management strategies to increase satisfaction and reduce vacancies.
- Financial Restructuring & ROI Optimization: Recommending alternative investment structuring strategies to improve cash flow and ensure long-term profitability.
Outcome:
Had the investor engaged The JEN Group before purchase, they would have had a data-backed investment strategy, better financial projections, and stronger control over post-purchase operational costs. Through our services, investors can maximize rental yield and avoid common pitfalls in Ghana’s real estate market.